HGMT335 University of Maryland Doctors Without Boundaries Value Proposition Paper

A common target audience among nonprofit healthcare organizations includes Donors.

Marketers are often creating messaging and communications to Donors to encourage giving.

Nonprofit healthcare organizations often rely on philanthropy revenue to provide services to those they serve and to carry-out their mission.

Identify a nonprofit health organization and create a value proposition for their donor audience that explains why they should donate.

You can provide more than one value proposition. This can be a real value proposition that you’ve researched from the organization or you can create one.