How to Integrate Brand and Culture and Why You Should

How to Integrate Brand and Culture (and Why You Should): ‘Fusion’ Author Denise Lee Yohn on Marketing Smarts

https://www.marketingprofs.com/podcasts/2018/39506…

Questions after listening to the Podcast: (You don’t have to respond to them as individual answers; you can write a response that addresses them as a whole)

  1. Why should put your brand at the center of your organization? What is the benefit?
  2. What is the culture crisis she refers to? Do you agree?
  3. What is her take on how culture affects the brand?
  4. How can brand be a powerful engagement tool?