How to Integrate Brand and Culture (and Why You Should): ‘Fusion’ Author Denise Lee Yohn on Marketing Smarts
Questions after listening to the Podcast: (You don’t have to respond to them as individual answers; you can write a response that addresses them as a whole)
- Why should put your brand at the center of your organization? What is the benefit?
- What is the culture crisis she refers to? Do you agree?
- What is her take on how culture affects the brand?
- How can brand be a powerful engagement tool?