industry analysis and external analysis of Lego case

Provide a detailed external analysis (PESTEL + Porter’s Five Forces) with related to the issue;Clearly identify your major competitors/competitor analysis.

the geographic area is US

i put some feedback from our professor. we need to redo the external analysis. the industry analysis can do some change according to the feedback. we need analysis 3 competitors. and we need the facts to prove our external analysis. for example, for economy analysis, people’s income level increased so they can afford the toys, we need the real data to prove the income level increased.