MGT 498 Week 3 UOPX Amazon Strategy Formulation

Write a 900-word report on the company you selected in Week 3 (Amazon), following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:

  • Establish Long-term Goals and Objectives
    • Indicate the market(s) that the company will pursue.
    • Specify the unique value the company will offer in the selected markets.
    • Discuss the resources and capabilities that are required.
    • Analyze how the company will capture value and sustain competitive advantage over time.
  • Business Management Strategy
    • Describe the specific Corporate Strategy to be implemented.
    • Define the company’s cost and differentiation advantages.
    • Detail the company’s Competitive Advantage.
    • Generate an Organizational Chart of the company you selected.

Cite at least three (3) scholarly references.