In the final weeks of the campaign, previous goals largely go out the window. While you may still need to raise money, your candidate’s story has been defined, few undecided voters remain, and your technology infrastructure should be largely built. Now all that’s left to do is turn out your supporters on Election Day, to vote by mail, or vote early — except this is the most important part of the campaign. Write a memo outlining your approach to GOTV online. Include a calendar of tactical calls-to-action and what tools you will use to deploy them. Include your approach to online advertising during the final month of the campaign – what platforms will you use, when will you use them, and what weight will you give to each? Include a plan to encourage your email list to assist with the offline GOTV effort and vote themselves
