Purdue University Market Segmentation: University Education

As a University student, you are part of a specific target market. Marketers have segmented you into a specific targeted group and have a marketing mix that is used just for your group. Thinking of this role that you play as a student:

  • Describe the five criteria for segment effectiveness as covered on page 138 of your text and how this applies to you as a target market at the Univeristy.
  • Discuss your age structure as defined on pages 127–133 and how this impacts your segmentation as a student