S.W.O.T. Exercise

The past few years have been a time of flux in many industries. Jobs that seemed solid a few years ago melt into the air; jobs that didn’t exist a few years ago offer wonderful opportunities.

Identify an industry or profession in which you would like to work and identify the overall:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

For example, in journalism one of the strengths is the sustained public interest in news, demonstrated by the number of page views and amount of engagement major news sites get; one of the weaknesses is the collapse of the traditional business model used to fund news organizations. One of the opportunities is that the crisis creates opportunities for younger people who are versatile and flexible; one of the threats is that the crisis is creating constant change, which may be hard to keep up to.

The best sources of evidence are professional/trade publications, association web sites and some academic literature (though this should be used sparingly). Use evidence and data in your analysis, which should clock in at about 1,000 words, give or take.

Most SWOT analyses are done on individual companies/organizations, or by prospective job hunters. Our assignment is a little different, but uses some of the same principles. For an example of how to do a business SWOT analysis, take a look at: https://www.strategicmanagementinsight.com/tools/swot-analysis-how-to-do-it.html (Links to an external site.)Links to an external site.