In a short (3-4 written pages) formal, written report, assess the company’s use of social media to:
- Increase brand awareness
- Drive traffic to their website/business
- Personalize customer service
- Create excitement for events
- Promote product/service launches
- Build a community of customers who, by virtue of membership, endorse your products/services
- Test market ideas
- Open up new markets
- Complement other marketing efforts/ support other businesses or community events
- Effectively create a cohesive “brand” for the business