Write a short composition on the following questions:
How important are the mass media, such as print and broadcast outlets, and the new media, centered on social media and the internet, in influencing political culture and political outcomes? Secondly, do voters tend to look for media that confirms or challenges political views that they already have?
Provide a complete reference to scholarly source(s) within the composition and bibliography in Chicago format.
Composition should be 250-500 words.