BUS4476 TROY Five Force Model On Southwest Airlines Case Study

Read Case 16, read the whole case carefully and seriously, and analyze this case from the perspective of

Industry Analyst- (Job F) Discuss Porter’s five force model discussed in Chapter 2–relative to the industry of the company we are studying. . What are the Key Success Factors—product competencies, attributes, intangible assets, or competitive capabilities with the greatest impact on future success in the marketplace?

Note: In addition to looking at special attributes (features) and intangible assets (patents) examine the following capabilities: Technology (expertise in technology), Manufacturing related KSF (i.e. access to sufficient supply of skilled labor), Distribution related KSF (i.e. Strong Network of wholesalers or retailers), Skills and capabilities-(expertise in design or short time delivery capability such as FedEx).

RULES OF ENGAGEMENT: Write your deliverables in a word document first AND save it. Then, copy and paste your document in the appropriate discussion area. Deliverables must be 1.5-2 pages in length and have at least one academic source–12-inch font Times New Roman–double spaced. You need add reference.