Komatsu: The Rise of a Service-Dominant Logic

Review the case Komatsu: The Rise of Service Dominant Logic and provide an analysis of the case. Your paper should be no less than 5 or 6 pages not including cover page and reference page. Your work should be formatted in the APA style and you must provide at least 5 references to support your work. Make sure that you use headings in your paper.

Also, work will be reviewed for plagiarism. Make sure that all necessary content is cited properly. Your goal should be approximately 20% of cited content. If you do not cite and present work as your own, it is considered plagiarism. High similarity that is cited is not desirable as well as it reflects a lack of original content.

To understand the issues, you may need to analyze the company, industry and external market issues or any other information. Identify issues, explain why it is an issue, explain your response, why did you respond as you did, and support your response with an external reference.

This is an unprompted case, the issues are for your to discover and provide recommendations based upon your analysis of the company.