Review the material in chapter 6 on the Elaboration Likelihood Model.
- The Elaboration Likelihood Model suggests that there are two ways to persuade people: the central route and the peripheral route. Pretend you work for an advertising agency. You must design two ads for a new candy bar: one that will appeal to those people in the peripheral route and one that will appeal to those in the central route.
- Write a brief essay in which you explain the ads that you would develop or actually create the ads with graphics, etc. Then, include a description of the two routes, why each ad would appeal to a person in a particular route, and what things determine if a person will use the peripheral or central route.
- Write your essay in a word processing program and save the essay to your computer as a .docx file. This is the format we will use for most essays in this course.